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NASCAR: Indianapolis Motor Speedway is adapting to a changing audience from racing to community events

By Roy J. Akers — wwwskyviewsports.net

Indianapolis, Indiana — IMS has made its bread and butter through the Indy 500, NASCAR’s Brickyard 400 and hosting several racing circuits through the years. Most racing facilities now host concerts, rodeos, and , in the case of Bristol Motor Speedway, a Major League Baseball game. Michael Kaltenmark, the IMS Senior Director of Marketing answers our questions on The Brickyard 400, will Indy Car and NASCAR host a joint weekend again and more in this episode.

Kaltenmark Interview

Roy J. Akers covers NTT/NXT Indy Car and the NASCAR series for www.skyviewsports.net

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