By Roy J. Akers- www.skyviewsports.net
The evolution of NIL has taken another step as 100 NCAA schools (with more to come) have partnered with the NIL Store to help athletes financially. Eastern Michigan, Michigan State University and several B1G schools have set up athletic gear with athletes merchandise where the players receive a percentage of the profits.
This is NOT a commissary where you can just funnel money to athletes. student athletes have to sign up after their college has signed up for the NIL store.
Each student-athlete’s digital locker room includes a collection of core products which feature personalized names and numbers for applicable athletes.
The NIL Store is trusted by more than 10,000 student-athletes and 100 schools nationwide to provide high quality NIL apparel, with top payouts for athletes on every sale.
What is clear is athletes in both revenue and non revenue sports have an additional avenue to grow their brand, the schools brand and earn some money while going to college. Some programs are already seeing six figure growth in money going to athletes from the spending of consumers and the money can be tracked through sales and taxed accordingly.
Schools that do not participate in this program or a similar one might be at a competitive disadvantage as athletes will consider this part of the puzzle when deciding where to go to school.
To learn more, EMU sent out this press release and explains the concept. Consumers can go to the NIL.store and find their school and athlete there.
YPSILANTI, Mich. (EMUEagles.com) — The NIL Store powered by Campus Ink has announced the launch of the Eastern Michigan NIL Store, which will provide officially licensed merchandising opportunities to EMU student-athletes. With every purchase, Eastern fans will place industry-leading payments directly into their favorite student-athlete’s pocket.
Launched via EMU’s Influencer exchange, the store will provide Eastern Michigan fans the opportunity to place industry-leading payments directly into their favorite athlete’s pocket. Part of the NIL Store network, the Eastern NIL Store team will continuously be onboarding new student-athletes and developing custom merchandise drops for those individuals. All merchandise on the NIL Store is officially licensed by EMU.
Each student-athlete’s digital locker room includes a collection of core products which feature personalized names and numbers for applicable athletes.
The NIL Store is trusted by more than 10,000 student-athletes and 100 schools nationwide to provide high quality NIL apparel, with top payouts for athletes on every sale.
Be sure to visit the Eastern NIL Store (nil.store/eastern-michigan) to stock up on your favorite Eagle’s gear ahead of the 2024-25 academic year.
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.